Tag: look mum no helmet

Yes, you know how this one should go: ‘Vorsprung Durch Technik’, the German phrase popularised by the Audi car manufacturer.  It can be roughly translated into English as ‘progress through technology’.  Although, a more literal translation would be ‘advancement through technology’.  So far it seems, there is no single English word which is an exact rendering of ‘vorsprung’; ‘to leap ahead’ comes…