Tag: safety
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Life Paint
Fizz This Fizz. That’s the sound of a life being saved. I heard it, or should I say, saw it take place on an ad to help save lives. Nothing unusual about that, except it comes from a car manufacturer, Volvo. Nice, if not no surprise, there. Tonight, maybe one more cyclist will be safer, and…
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Fly6 – The Review
The pair have captured the imagination of the cycling community. When Kingsley Fiegert was attacked from behind whilst riding his bicycle, he got thinking: this isn’t right, there’s got to be something I can do about this. Partnering up with Andrew Hagen, they put their minds together and came up with the briliant idea of making an all in…
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Vorsprung…The Invisible Helmet
Yes, you know how this one should go: ‘Vorsprung Durch Technik’, the German phrase popularised by the Audi car manufacturer. It can be roughly translated into English as ‘progress through technology’. Although, a more literal translation would be ‘advancement through technology’. So far it seems, there is no single English word which is an exact rendering of ‘vorsprung’; ‘to leap ahead’ comes…